“Perspective” by Apple – “Here’s to those who have always seen things differently.”

昨日の「Apple September 2014 Special Event」で冒頭に流れた動画「Perspective」。イベントは当日ライブで観ていたのだけど、配信の調子なのか、うちの回線なのか分からないけど、ライブ配信をあまりちゃんと観ることができなかったので、YouTubeにあがっていた動画をじっくりと観て、その動画内で出て来るメッセージを書き留めてみた。

Here’s to those who have always seen things differently.

The ones who follow a vision, not a path.

Where others perceive first as valuable, you value the first thing that actually matters.

While others distracted by the new, you focus on the significance of a whole new take.

Even before you could see how, you never doubted we would change things.

And then we did. Together. Again and again.

Relentless optimism is what moves the world forward.

So, keep seeing things differently.

Keep trusting there is always another way, a better way, a bigger way.

One that lifts up humanity. Breaks down our barriers. And heals the landscape.

You are the difference between the world as it was and the better place it will become.

And different is one thing about us that will always be the same.

» Apple – Perspective – YouTube

あらためてこのメッセージを読んでみて、Appleという会社の哲学というか考え方、想い、あるいはまさに”Perspective”は一貫してるんだなあ、と感じた次第。

そんでもって、今回僕はこのイベントを観るまでは、発表が噂されていたディスプレイが大きくなる新iPhoneも、時計も、どちらにもあまり惹かれていなかったし今回はどっちもスキップしてもいいかな、と思ってさえいたのだけど、実際にイベントで発表されたあとは、「iPhone 6 Plusの容量は128GBで決まりだけど、カラーはどうしようかなー」「Apple Watchは、どのモデルにするかなー」って買うことを前提に悩み始めていて、我ながら困ったものだ。楽しいのだけどね。

See also

» Apple September 2014 Special Event
» Apple – iPhone
» Apple – Apple Watch

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